Article Automatically Send PURL Visitors to Dealership CRM

I’ve seen an increase interests lately in integrate PURL activity directly into Auto Dealer CRMs (such as elead-crm.com).  After having built out a few of these now, I though I’d share and document the process here.


The Auto-lead Data Format (ADF) is the standard format for sending leads to Dealership CRMs. In this process, an XML-formatted email will be sent to the dealerships CRM email address. The CRM will then accept the email, and enter the the visitor’s data, instantly alerting your sales team.


The ADF formatted email will look something like this:


<?xml version="1.0" encoding="UTF-8"?>

<?adf version="1.0"?>

<adf>

    <prospect> 

        <requestdate>2016-03-30T15:30:20-08:0</requestdate>


        <vehicle>             

            <year>2016</year>

            <make>Honda</make>

            <model>Accord</model>   

        </vehicle>


        <customer>

            <contact>

                <name part="first">Joe</name>

                <name part="last">Smith</name>

                <phone>123-123-1234</phone>

                <email>joe@email.com</email>

                <address type="home">

                    <street line="1">'123 Main St</street>

                    <city>New York</city>

                    <regioncode>NY</regioncode>

                    <postalcode>01234</postalcode>

                </address>

            </contact>

            <comments>I want to buy a car now</comments>

        </customer>


        <vendor>

            <vendorname>ABC Dealer</vendorname>

        </vendor>


        <provider>

            <name part="full">Your Co</name>

        </provider>


    </prospect>

</adf>

Marty Thomas

Marty THomas

Hi, I'm Marty. Founder and developer here at Purlem. I started Purlem back in 2009 as the first DIY Personal URL solution. Over the last decade I've helped thousands of companies create beautiful and effective Personalized URL marketing campaigns. When I'm not on the computer, I'm trying to be a farmer.