Merge Tags

Use merge tags to add personalized or dynamic content to your PURL landing pages. Merge tags can be used either witin Purlem's page editor, or on existing web pages.

The following list contains all of the available merge tags used for personalization.

|*FIRST_NAME*|

Display the visitor's first name

|*LAST_NAME*|

Display the visitor's last name

|*COMPANY*|

Display the visitor's company

|*EMAIL*|

Display the visitor's email

|*PHONE*|

Display the visitor's phone

|*ADDRESS*|

Display the visitor's address

|*CITY*|

Display the visitor's city

|*STATE*|

Display the visitor's state

|*ZIP*|

Display the visitor's postal code

|*PURL*|

Display the visitor's purl

Custom Fields

Custom fields are also available to use with merge tags as you define them

|*CUSTOM*|

Display the value of the custom field