How do I add contacts without a contact name?

Contacts need to have values in the first and last name columns since that is what the PURLs are generated from.  If there is no values in these columns, then Purlem will skip over it. 

Adding contacts without names

There's a couple of different options.

We have the option to use their company name to create the PURL: http://docs.purlem.com/article/64-company-name-in-url (Note the warning on this page)