When you hear your name mentioned across the room, does it grab your attention?
As Dale Carnegie says - “A person’s name is to that person the most important sound in any language.”
The bottom line is that personalizing marketing efforts to your recipients gets their attention. In 2012, Caslon completed a study that found that personalized campaigns will outperform static campaigns by 4 times on average. Using PURLs is an easy way to add personalization to your current static marketing campaign and make messages more relevant.
We've compiled this easy-to-reference data sheet on how PURLs are an indispensable tactic for marketers. The data sheet is complete with examples, statistics and resources which highlights such topics as:
Download the PURL marketing data sheet to learn more about how PURLs are changing the game.Download the Why PURLs Data Sheet