PURL Marketing is your no BS, step-by-step guide to creating a successful Personalized URL (PURL) marketing campaigns.

Generate new business, engage existing clients and open the door to a unique and cutting-edge approach to marketing your product or service.

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The complete book, free to read online.

Buy the PDF

$19 - Download

Download the nicely-formatted PDF to your computer.

Buy the paperback

$24 - Delivered

If you prefer the portability of paper, this is for you.

What's in it for me?

Purlem has personally been a part of creating hundreds of PURL campaigns. Some have been wildly successful, others have fallen flat. This book is a compilation these experiences. Everything has been boiled down into easy-to-follow, actionable steps that anyone can take to create a massively successful PURL campaign.

Why is this book relevant?

The days of mass marketing are coming to an end at breakneck speed. Today, successful marketers have to develop highly targeted and personalized content to get results. With this in mind, they're finding that Personalized URLs are a great tool to execute campaigns that are efficient, measurable and profitable.

Who is Purlem?

We're a privately-held Chicago-based company that is commited to creating the best web-based software fore creating Personalized URL marketing campaigns.

PURL Marketing - The do it yourself guide to Personalized URL Marketing

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Testimonial
I was introduced to personal URLs several years ago in a different role and the company spent several a few hundred thousand dollars on a purl and print campaign through a big Marketing agency. Purlem worked with us to internally develop a campaign that they supported with some custom programming services to get it to work with one of our homepages for a very very small fraction of the "big agency" cost with a similar look, feel, and capability with unparallled customer support.
— Patrick Helfrich
Testimonial
I needed an online component to handle a direct mailing campaign to over 2500 individuals. On a brief but valuable call with Purlem, it was clear that this was the right option to handle our exact needs. The product makes sense, is easy to use and the support was outstanding! I successfully launched our campaign and Purlem was the perfect solution to easily generate a very large number of personalized pages for users to access through a QR code. I will undoubtedly use Purlem again!
— Rebecca Pleshaw
Testimonial
Ive used Purlem on a number of occasions and Ive had some of the best results ever. Im a big believer in drip marketing and personalization - Purlem does it all and does it well. Their tools are easy to use, very intuitive and the customer service Rocks! This goes way beyond a Constant Contact, beyond a VerticalResponse. Nice work guys!
— Bill Thomas
Testimonial
I highly recommend this product if you are looking for a simple, effective PURL solution. Very easy to use and affordable. You could be up and running with a measurable, manageable, campaign in very little time.
— Kenneth Prince