In an era of changing policies and budgetary constraints for health care marketers, innovation and personalization have become the bedrock of a cost-effective and results-effective marketing campaign. Personalized URLs, or PURLs, are a crucial part of this personalized marketing effort, and Purlem is the perfect solution for your personalized marketing needs.
Here are some of the ways PURLs will help drastically increase the response and conversion rates in your next campaign:
We offer a full buffet of landing page options, which means you can choose from one of our dozens of ready-to-publish templates. If you're feeling particularly autonomous, we provide an "as-complex-as-you-like-it" dashboard of tools and settings to create your own landing page designs.
Try using PURLs and QR Codes to engage with your audience on the most personal level possible. By assigning your readers a visible uniqueness, you can send a clear message that you're more than capable of catering to their specific needs.
We host a veritable trove of reporting and analysis options so that you can track what your visitors are doing and how they are engaging with your site. No matter what kind of statistics you're looking for, we provide all the resources you need to in order to have data you can rely on and build from.
But why use PURLs in your marketing campaign at all? What are some specific ways we can help boost your sales and response rates?
Each patient is unique and wants to be treated that way. As bureaucratic as healthcare services may feel for you, the provider, it's an even more intimidating terrain for the patients. Several clients we talked to lamented the level of confusion and distrust among prospective patients, which is why it's more important than ever to reach out to them with such relevance and specificity. With Purlem, creating friendly, highly personalized patient portals has never been easier or more manageable.
Industry insiders know their stuff. There's no point in marketing to medical professionals who have no interest in your equipment or services. This is why one of our clients, a medical device manufacturer, turned to PURLs to target only relevant medical professionals. As a result, they boosted their response rate by 65 times!
Clinical trials demand specificity. Rather than fumble in the proverbial dark trying to engage with and interest qualified patients for a trial, Trial Recruiters will find their conversion rates skyrocket due to the level of personalization and direct communication that PURL technology offers. Target only the most relevant patients for your study, which will both cut down on marketing costs and reduce turnover rates on trial participants.
We've compiled this easy-to-reference data sheet on how PURLs are an indispensable tactic for health care marketers, complete with case study statistics and resources that will make anyone a believer in direct mail marketing again.