PURL Marketing: Index

About the Author

Forward

What is a Personalized URL?

A Little Secret...

Who should read this book

What this book is not.

How much are PURLs going to cost me?

Choosing the right software

Elements of a Successful PURL Campaign

The List

The Offer

The Creative

Creating a PURL Campaign

Generating PURLs for each person in your list.

Designing the Landing Page

Personalizing the Landing Page

Personalizing the Offer

Adding a Questionnaire or Surveys

Automated Email Responses

Follow Up

Tracking Results

Selling PURLs

The Mobile Factor

Personalized QR Codes

Variable Images

Next Steps

Email Marketing - Adding PURLs to your Email Marketing Campaign

Example Campaign

Purlem Quick Start Guide