PURL Marketing is your no BS, step-by-step guide to creating a successful Personalized URL (PURL) marketing campaigns.

Generate new business, engage existing clients and open the door to a unique and cutting-edge approach to marketing your product or service.

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The complete book, free to read online.

Buy the PDF

$19 - Download

Download the nicely-formatted PDF to your computer.

Buy the paperback

$24 - Delivered

If you prefer the portability of paper, this is for you.

What's in it for me?

Purlem has personally been a part of creating hundreds of PURL campaigns. Some have been wildly successful, others have fallen flat. This book is a compilation these experiences. Everything has been boiled down into easy-to-follow, actionable steps that anyone can take to create a massively successful PURL campaign.

Why is this book relevant?

The days of mass marketing are coming to an end at breakneck speed. Today, successful marketers have to develop highly targeted and personalized content to get results. With this in mind, they're finding that Personalized URLs are a great tool to execute campaigns that are efficient, measurable and profitable.

Who is Purlem?

We're a privately-held Chicago-based company that is commited to creating the best web-based software fore creating Personalized URL marketing campaigns.

PURL Marketing - The do it yourself guide to Personalized URL Marketing

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Format: PDF ($19) Paperback ($24)

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Testimonial
Personalized URLs (PURLs) have been around for a very long time, but, cost and complexity factors have limited their usage to big-pocket marketers. Happily, the Purlem service has opened up the market to businesses of all sizes. Over the past 3 months I have been exploring and testing Purlem for use in post-sale communications systems for daily deal (Groupon, livingsocial, etc) merchants and have been very impressed with the high level of response and professionalism of the technical support.
— John Lawlor
Testimonial
The Purlem team solves my most challenging campaign architecture. Instant measurable results. Hassle free.
— Emeric McCleary
Testimonial
Purlem is exactly what I was looking for in a PURL solution! The product is great and the support is even better. I highly recommend it to anyone looking for a PURL solution.
— Geoffrey Wise
Testimonial
Purlem is an easy to use PURL solution for novice Direct Mail marketers and above. Highly recommended!
— Tony Marriott