PURL Marketing is your no BS, step-by-step guide to creating a successful Personalized URL (PURL) marketing campaigns.

Generate new business, engage existing clients and open the door to a unique and cutting-edge approach to marketing your product or service.

Read it online

Absolutely Free

The complete book, free to read online.

Buy the PDF

$19 - Download

Download the nicely-formatted PDF to your computer.

Buy the paperback

$24 - Delivered

If you prefer the portability of paper, this is for you.

What's in it for me?

Purlem has personally been a part of creating hundreds of PURL campaigns. Some have been wildly successful, others have fallen flat. This book is a compilation these experiences. Everything has been boiled down into easy-to-follow, actionable steps that anyone can take to create a massively successful PURL campaign.

Why is this book relevant?

The days of mass marketing are coming to an end at breakneck speed. Today, successful marketers have to develop highly targeted and personalized content to get results. With this in mind, they're finding that Personalized URLs are a great tool to execute campaigns that are efficient, measurable and profitable.

Who is Purlem?

We're a privately-held Chicago-based company that is commited to creating the best web-based software fore creating Personalized URL marketing campaigns.

PURL Marketing - The do it yourself guide to Personalized URL Marketing

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Format: PDF ($19) Paperback ($24)

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Testimonial
I was introduced to personal URLs several years ago in a different role and the company spent several a few hundred thousand dollars on a purl and print campaign through a big Marketing agency. Purlem worked with us to internally develop a campaign that they supported with some custom programming services to get it to work with one of our homepages for a very very small fraction of the "big agency" cost with a similar look, feel, and capability with unparallled customer support.
— Patrick Helfrich
Testimonial
We have just begun to use Purlem in our marketing programs. As a novice user, Marty made the process extremely easy for me with his outstanding customer support. We are already investigating additional uses for Purlem. Purlem is a "must have" for all marketing professionals.
— Bill Owens
Testimonial
It is a breath of fresh air to work with a company who is quick to respond, fully transparent (no hidden costs) and easy to work with. We will definitely use them again for our personalized campaign needs.
— Mark Neveu
Testimonial
Purlem receives our highest recommendation in our 30 years in business. Purlem provided us exactly what we needed, when we needed it to make our new personalized magazine product a great success. The combination of great technology and awesome client service is what will keep us coming back for more Purlem services.
— Andy Plata