PURL Marketing is your no BS, step-by-step guide to creating a successful Personalized URL (PURL) marketing campaigns.

Generate new business, engage existing clients and open the door to a unique and cutting-edge approach to marketing your product or service.

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Absolutely Free

The complete book, free to read online.

Buy the PDF

$19 - Download

Download the nicely-formatted PDF to your computer.

Buy the paperback

$24 - Delivered

If you prefer the portability of paper, this is for you.

What's in it for me?

Purlem has personally been a part of creating hundreds of PURL campaigns. Some have been wildly successful, others have fallen flat. This book is a compilation these experiences. Everything has been boiled down into easy-to-follow, actionable steps that anyone can take to create a massively successful PURL campaign.

Why is this book relevant?

The days of mass marketing are coming to an end at breakneck speed. Today, successful marketers have to develop highly targeted and personalized content to get results. With this in mind, they're finding that Personalized URLs are a great tool to execute campaigns that are efficient, measurable and profitable.

Who is Purlem?

We're a privately-held Chicago-based company that is commited to creating the best web-based software fore creating Personalized URL marketing campaigns.

PURL Marketing - The do it yourself guide to Personalized URL Marketing

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Format: PDF ($19) Paperback ($24)

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Testimonial
Purlem is awesome! We incorporated PURLs with our winter fund appeal. This was something newer to us and Purlem makes it VERY easy and affordable. When I had/have questions, Marty is always there for us.
— Neil Hankwitz
Testimonial
Purlem is simple, cost effective way to use dynamic landing pages in a variable data campaign. After using (and paying) some of the big names in PURLs for years, Purlem has been a welcome find. I highly recommend it.
— Steve Stanczyk
Testimonial
Purlem is easy to use, and powerful enough to do what any high-priced PURLs system can do.
— Sid Smith
Testimonial
I was introduced to personal URLs several years ago in a different role and the company spent several a few hundred thousand dollars on a purl and print campaign through a big Marketing agency. Purlem worked with us to internally develop a campaign that they supported with some custom programming services to get it to work with one of our homepages for a very very small fraction of the "big agency" cost with a similar look, feel, and capability with unparallled customer support.
— Patrick Helfrich