Many Purlem users have been requesting a way to create a “Default” landing page. The Default page would be used as a way to give visitors access to the Personalized URL (PURL) that are not yet associated with a PURL campaign.
For example, let’s assume that XYZ Corp has 3 different prospects there marketing to – Sam, Bob and Greg. For each of their prospects, XYZ Corp creates a Personalized URL landing page:
PURL 1: http://purlcampaign.com/Sam.Thomas PURL 2: http://purlcampaign.com/Bob.Wiltse PURL 3: http://purlcampaign.com/Greg.Shaffer
XYZ Corp is able to see exactly who visits the landing page indicating interest in their product. Personalized URLs are also a great way to increase response and conversion rates.
But what happens if a PURL does not exist? XYZ Corp still wants to give visitors to the page access. To do this, they will use the Default Landing page:
Default Page: http://purlcampaign.com/purlpage_Watercolor
When visitor’s to Default landing page complete the form, they will automatically be redirected to their live PURL. At the same time, the visitor will be added as a new record into your Purlem campaign.
Default landing pages are also referred to as Generic URLs (or GURLs).
Learn more about how to Setup a Default landing page for your next PURL campaign.