Getting the Offer right is a crucial part of a successful PURL Campaign. In my post The 60/30/10 Rule for Successful PURL Campaigns, I argued that The Offer is responsible for approximately 30% of the overall success of a PURL campaign.  Which begs the question – what makes for a good offer. To attempt to answer… Read more »

Unleash your creative genius with our 4 new design themes just introduced today! Easily make them your own by adding your images, logos, colors, fonts, and more.  Adding video and other media is a snap. And they are pre-optimized for mobile so they will look great on all of your devices. You don’t have to… Read more »

After creating the Ultimate PURL Case Study Directory, I thought it might be interesting to create a word cloud from the data. So I copied out the content from each case study, and used TagCrowd.com to generate a word cloud from the most frequently used words. Thought it was pretty interesting how good of a showing words… Read more »

We scoured the web to bring to you the the most complete directory of Personalized URL (PURL) case studies to date. It’s the ULTIMATE PURL Case Study Directory, and it’s yours to Download for Free. The directory offers more than 150 PURL Case Studies, sorted by industry and boiled down the essentials – The List,… Read more »

So you need to track your offline marketing efforts to see which ads are working and which aren’t? Accomplishing this is really quite easy.  The trick is to simply give each advertisement its own unique Campaign URL.  For instance… TV mycampaign.com/tv Billboard mycampaign.com/billboard Magazine mycampaign.com/magazine In this case, the TV, Billboard, and Magazines ads each… Read more »

Alan Fagan, a Marketing Whizz at Data Conversion Direct recently wrote a very nice review of Purlem.  Data Conversion Direct is a marketing agency in Ireland that helps companies connect with their customers. In the post PURL & Simple, Alan wrote… With Purlem, PURL campaigns no longer require a team of web developers or a… Read more »

There have been a couple of cases recently where a customer requested a refund.  In both cases, the customer did not realize that they were paying for Purlem.  Or, my realistically, they forgot they were paying for Purlem.  In one of the cases, the customer was requesting several hundred dollars. This is an issue with… Read more »

Yesterday I met with the Igor Polevoy and Scott Winterroth with Express Pigeon.  Igor has been working tirelessly the last couple of years making Express Pigeon the absolute best email marketing platform.  Something that would kick Mailchimp to the curb. Like you, I was skeptical.  How can anything be kick Mailchimp to the curb?  But… Read more »

I just read an article in USA today about how Sprint sent 470,000 hand-written thank you notes to their customers. I think this is a brilliant way of helping a large corporation like Sprint feel, well, human. It is very rare that you actually get something that is hand-written in the mail.  When you do, it… Read more »

Describing what Personalized URLs (PURLs) are, let alone the benefits of PURLs, can sometimes seem like an overwhelming task.  When somebody asks me what I do, the conversation typically goes something like this.. Are you familiar with landing pages? – Yes I created an online application that personalizes those landing pages to the person viewing… Read more »