I recently came across sharethis.com for a client’s project. The goal was to integrate social sharing into their Personalized URL (PURL) Campaign. The process would go something like:
- Marketer sends a email/direct mail to Person with PURL
- Person visit’s their PURL
- Person shares to Facebook/Twitter etc
- Friend sees the post and visits a “generic” landing page
- Friend enters their name & email
- Friend is immediately redirected to their PURL
- Marketer collects the Friend’s information and tracks who referred them
The PURL the friend sees is the same as the original PURL shared, but it will be personalized to the friend!
Here is how we accomplished it…
This does get a little technical, so if you need helping executing a campaign like this contact us.
1) Sign up for a ShareThis.com account
Go to sharethis.com
2) Add Social Sharing Code to PURL
Add the sharing code provided by ShareThis to your PURL landing page (index.php file)
3) Add Open Graph Meta Data
Add the following meta data between the <head> tag in your PURLs index.php file:
<meta property="og:url" content="http://yorursite.com? r=<?= $visitor->firstName.' '.$visitor->lastName; ?>"/> <meta property="og:title" content="YourPageName"/> <meta property="og:description" content="YourPageDescription"/>
4) Create Generic Landing Page
Create a generic landing page to collect the “Friend’s” information.There is a tutorial on doing this here:
You’ll want to add an additional hidden field to track the referrer:
<input name="customID" type="hidden" id="customID" value="<?= $_GET['r']; ?>" />
Where the customID, is the ID of the customfield in Purlem where you would like to referrer’s name to be stored.
Add the following meta data to the Generic landing page between the <head> tag:
<meta property="og:title" content="YourPageName"/> <meta property="og:description" content="YourPageDescription"/>
5) Create PURL & Redirect
When the Friend enters their information on the generic landing page you created in Step 4, a PURL will automatically be created for this friend. To immediately redirect the Friend to their PURL see the comments here: http://support.purlem.com/entries/483637-inserting-a-new-purl-contact-through-a-form-on-your-website
Now this is cool!