Yesterday I launched Purlem’s Design & Development pricing page. I found myself giving ballpark prices over the phone for custom PURL landing pages quite often. Most projects seemed to fit into one of three categories that I’ve named Basic, Smart and Integrated. Hopefully this will help to give those that need a custom PURL landing… Read more »
Posts Categorized: Purlem
Leading Personalized URL Platform, Purlem.com, Announces Direct Integration with Unbounce.
Fusing the conversion-boosting power of Personalized URLs with the leading provider in landing page technology, Purlem.com is delighted to announce a new partnership and integration with Unbounce. Since its launch in 2008, Purlem.com has helped thousands of marketers and businesses drive their conversions by harnessing the rapport-building power of personalized URLs (PURLs). To help their… Read more »
Purlem’s Blog gets a New Look & Strategy
I have been blogging on Purlem’s blog since 2008 and published 271 posts. I can directly attribute a total of 9 people that signed up to Purlem from the blog. There are also only 18 people following the blog on feedburner. Something needs to change. Now… there are a lot of other benefits of blogging besides the… Read more »
Customer Feedback is Gold
The lean approach to starting and running a business has been very popular in the startup world over the last couple of years – and for good reason. The lean approach tells you to launch quickly and integrate rapidly. It has been the foundation for many, if not most, of the recent startup success stories…. Read more »
The 2013 Purlem
Over New Years I quietly launched the all-new 2013 Purlem. With the update I was able to add some features, introduce an API, fix some bugs, and give the entire application a nice little face lift. Here are some of the major changes… A New Look Both the marketing site and dashboard of the 2013… Read more »
Saying No Thanks
As Purlem grows, we’re starting to attract the attention of larger “Enterprise” companies. Yesterday I was asked to provide a quote for a PURL project from a large marketing agency. I’ve been struggling for a while with how to handle these types of opportunities. My experience dealing with enterprise companies is that they demand a lot… Read more »
Use ShareThis.com to supercharge your PURL Campaign
I recently came across sharethis.com for a client’s project. The goal was to integrate social sharing into their Personalized URL (PURL) Campaign. The process would go something like: Marketer sends a email/direct mail to Person with PURL Person visit’s their PURL Person shares to Facebook/Twitter etc Friend sees the post and visits a “generic” landing… Read more »
Landing Page Designers
Are you a landing page designer looking to gain some notoriety? Purlem is looking for a few designers to create a new Purlem Template. The template will be available for Purlem users to download and use in their PURL Campaigns. In exchange, your profile and link will be placed alongside your template on the Purlem website…. Read more »
Sneak Peak at at 2013 Purlem
Purlem is going to get a new look for the new year. Here is a look on the new account page: Over the past few years, and after talking with hundreds of Purlem users, I’ve been able to identify a few improvements to the overall design of the dashboard. In geek talk… were going to… Read more »
Time Aware PURLs
Recently a Purlem user shared a their PURL landing page with me that personalized the greeting to the time of day – The landing page would greet the visitor with “Good Morning,” “Good Afternoon,” or “Good Evening” appropriately. How cool is that! Here is how you can easily accomplish that with your next PURL landing page:… Read more »