View at: http://pizzapurl.com/Joe.Smith
The pizzeria already has good success sending tri-fold mailers to people that are new to the neighborhood. The mailer offers the receipient a free medium pizza.
Now the pizzeria would like to take it one step further with a Personalized URL. The PURL (as seen above) asks the visitor to enter his email to recieve the Free Pizza coupon. By doing this, the pizzeria will have a nice collection of email addresses to add to their marketing database.
They could even take it a step further and allow the visitor to place an order right on their PURL! But lets not get carried away! 🙂