Infinity Direct created a self-promotion campaign around a fictitious character named Dr. Garmont. Recipients of the extremely creative campaign could visit their PURL to see how their marketing “ailments” could be cured.
This 3-D direct mailer received an impressive 17.24% response rate, a response Infinity Direct didn’t think a flat piece could have achieved.
It is also important to note that this was part of a larger marketing campaign that lasted for 4 months and consisted of direct mail, website, game, movie, and triggered email. Response rates like this don’t come easy!
Infinity Direct is not associated with Purlem in any way. Just a great example of a Personalized URL Campaign that we can all learn from.