Infinity Direct created a self-promotion campaign around a fictitious character named Dr. Garmont. Recipients of the extremely creative campaign could visit their PURL to see how their marketing “ailments” could be cured. This 3-D direct mailer received an impressive 17.24% response rate, a response Infinity Direct didn’t think a flat piece could have achieved. It is also important… Read more »
Posts Categorized: Examples
PURLs Power ScottishPower Retention Campaign
ScottishPower is a major utility company in the UK. Like most utility companies in the UK, they experience a large attrition rate (those that cancel after signing up). ScottishPower needed a campaign that would help establish rapport with their existing customers and bring down that attrition. So ScottishPower turned to PURLs to help establish this rapport. They… Read more »
How HP Used PURLs
Hewlett-Packard used to send out a catalog of courses they offered to IT pros. It was a large catalog, that was becoming increasingly expensive to send out. Back in 2003, Hewlett-Packard decided to switch to an online version of the catalog. To drive people to the catalog, HP used Personalized URLs (PURLs). HP had a strong list of people… Read more »
Creative PURL Example
Today I ran across a very creative PURL campaign done by Creative Squall. See the steps they took to create the campaign on their blog post. PS. I’m not associated with Creative Squall in any way. Just a great PURL example that I thought would be nice to share…
PURL Review: LTA Marketing Campaign
The folks over at LTA Marketing asked me to review their recent PURL campaign. I’m always happy to throw in my two cents, and it’s a great way us all to learn together. If you have a PURL campaign that you would like me to do a quick review on, email me at mthomas@purlem.com…. Read more »
Rosemont College raised $1,700,000 with PURLs
Rosemont College in Philadelphia launched a PURL Campaign that received a 29% response rate and raised over $1,700,000! The trick to Rosemont’s college success was building a relationship before asking for money. Many people jump into PURLs expecting that throwing out a one-hit campaign with pull in the magical response/conversion rates. They won’t! The trick –… Read more »
agencyEA received a 7.4% Response Rate from their PURL Campaign
agencyEA, a marketing agency with clients like Boeing, Oprah, McDonald’s and United Airlines recently used a direct mail campaign to drive new client acquisitions and create brand awareness. The direct mail piece included a Personalized URL (PURL) that drove recepients to a personalized landing page where they could register for a chance to win $500… Read more »
Case Study: Boelte-Hall Receives 33.5% Response Rate with Personalized URLs
Boelte-Hall, a print service provider in Kansas City, recently used a direct mail campaign to increase traffic to their booth at the Ag Media Summit (AMS). The first batch of 1,379 postcards were mailed to AMS’ list of previous attendees and prospects for the Summit. The postcards contained a Personalized URL where recipients could schedule a one-on-one meeting with… Read more »
Today I received my first PURL Postcard
Today I received my first PURL postcard. Well, actually I didn’t receive it – it was addressed to MariKate. But still exciting to see a local dentist using PURLs. Overall a solid campaign. The PURL stood out on both the front and back of the postcard, there was a creative use of variable data printing,… Read more »
AlphaGraphics uses PURLs in their Coconut Campaign
Deliver magazine recently published an article highlighting a PURL Marketing campaign by AlphaGrahics. Each recipient of the direct marketing campaign received a coconut with a Personalized hangtag with facts about the power of direct mail and a Personalized URL (PURL). Recipients were encouraged to visit their PURL to be entered to win a gift certificate. Those that responded… Read more »