I recently came across sharethis.com for a client’s project. The goal was to integrate social sharing into their Personalized URL (PURL) Campaign. The process would go something like: Marketer sends a email/direct mail to Person with PURL Person visit’s their PURL Person shares to Facebook/Twitter etc Friend sees the post and visits a “generic” landing… Read more »
Posts Categorized: Facebook
Purlem’s New Facebook page encourages “Likes”
As I begin to focus more of my time on marketing Purlem I plan to increase my participation and engagement in social media. My goals for doing this is to both establish myself as a thought leader in the 1:1 Marketing world, and to also increase the reputation and reach of the Purlem brand. (Well…… Read more »