PURLs Work for Nonprofits

Tightened belts and an endless list of nonprofit organizations have seemingly made fundraising more difficult than ever.

How do you cut through the noise to make a meaningful impression on your prospective donors?

How can you be sure you’re asking for support from a relevant audience?

PURLs are a ridiculously effective way to reach both future and past donors alike, especially those in that coveted demographic of ages 20-39. These sacred millennials are not only more likely to respond to your PURL campaign, they’re frequently revisiting their personalized landing page so they can share it with Facebook friends or Twitter tweeters.

The more you’re able to reach donors on a personal level, the more likely they’ll be to spread the word, tell their friends, and, of course, pledge their sacred monies to your organization!

From political campaigns to charities to religious organizations, Purlem can help execute a fundraising strategy perfectly tailored to your cause.

Our business philosophy ensures that you won’t find a more cost effective and direct PURL provider out there. From pledge drives to event invitations and so much more, let Purlem help you cut through the noise and achieve the results you’ve been dreaming of.

Download our free Ultimate PURL Case Study Directory to the right, where you’ll find nonprofit case studies that exemplify how PURLs can make good campaign great. You can also sign up for our monthly newsletter, which includes exclusive deals on Purlem’s services, as well as new case studies and much more.

Need ’em. Want ’em. Purlem.

Higher Education Marketing with PURLs

You want to boost enrollment rates. You want to make a pitch for your school that isn’t stale or ineffective. You want the ability to engage with prospective students through event triggered marketing.

These wants are more possible than ever thanks to the infusion of PURLs (or Personalized URLs) in highly targeted direct mail campaigns.

We’ve compiled a handy data sheet on the effectiveness of PURLs in Higher Ed Marketing, which highlights such topics as:

– Boosting response rates via increased personalization

– How PURLs can severely reduce your marketing costs

– Creating landing pages that blossom into enrollments

– Building a donor base with PURLs

– and much more, including some helpful graphs

Simply download our “Education is Personal” two-pager to the right to learn more about how PURLs are changing the game.

We also have a monthly newsletter you can subscribe to, which includes updates on Purlem, exclusive case studies, and discounts available only to subscribers.

You can even takes us for a Free 30 Day spin as your PURL provider to see what the fuss is about. Drop us a line and we’ll set you up today.

Need ’em? Want ’em? Purlem.


PURL Power in Real Estate Marketing

When it comes to buying a new home, personalization matters big time. Case studies continue to tell us that prospective homeowners respond enthusiastically to a highly personalized marketing campaign.

Including Personalized URLs (or PURLs) in your next mailing campaign is the perfect way to make an immediate impression on your readers. When they receive your mailer and see that you’ve set up a unique website just for them, they instantly become more likely to hop online and check it out.

Here’s an example of what a PURL looks like: “john.smith.yoursite.com” or “yoursite.com/johnsmith”

What’s more, you can easily design John’s personal landing page to welcome him by name and entice him with a special offer, both of which are awesomely effective ways of initiating a solid engagement.

To show you just how effective PURLs can be in your marketing campaign, we’ve provided an exclusive case study of a real estate firm called Tampa Homebuilder. Spoiler alert: In the weekend after they launched their PURL campaign, they tripled the number of homes they sold!

Just fill out the top form to the right with your name and email address, and the case study is immediately yours for free. Please feel free to sign up for our monthly newsletter as well.

Once you check that out, we can answer any questions you might have about getting your PURL campaign on. We’ll even throw in a free 30 day trial so you can see what the fuss is all about, no strings attached.

Need ’em? Want ’em? Purlem.