A 2012 InfoTrends study finds that marketing efforts featuring a higher level of personalization complexity, results in a higher response and conversion rate.
For this study, InfoTrends surveyed executives and decision makers from more than 1,000 enterprises, employing 500+ people, across 10 vertical market segments.
Here are the results:
|Campaign||Response Rate||Conversion Rate|
|Print and Email||7.6%||18.3%|
|Print and PURLs||7.6%||15.3%|
|Print, Email and PURLs||8.2%||16.5%|
|Print, Email, PURLs and Mobile||8.7%||19.0%|
|Source: InfoTrends, 2012|