Study: More Personalization = More Response

A 2012 InfoTrends study finds that marketing efforts featuring a higher level of personalization complexity, results in a higher response and conversion rate.

For this study, InfoTrends surveyed executives and decision makers from more than 1,000 enterprises, employing 500+ people, across 10 vertical market segments.

Here are the results:

PURL Marketing Response Rates

Campaign Response Rate Conversion Rate
 Print Only 6.0% 16.2%
 Print and Email 7.6% 18.3%
 Print and PURLs 7.6% 15.3%
 Print, Email and PURLs 8.2% 16.5%
 Print, Email, PURLs and Mobile 8.7% 19.0%
 Source: InfoTrends, 2012