Video: An Introduction to PURLs

Hear’s a sneak peak at our new video – An Introduction to Personalized URLs “PURLs.”

An Introduction to Personalized URLs “PURLs” – by Purlem.

To create the video we started first with the copy. Being the PURLs can be somewhat of a confusing topic, The Art of Explanation was a tremendous help in helping us to think through how to describe PURLs to those that are unfamiliar.

Once the copy was set, I partnered with Colin Cramm – an animator out of the Netherlands – to bring the copy to life. I’m sure you’ll agree that Colin did a fantastic job!

Hopefully this video will help those less familiar with PURLs, to quickly grasp their power and potential.