Effect of Personalization on Click-Through Rates

This is a bit of an older study – from 2002, but still thought it was quite interesting and worth sharing.

YesMail completed a survey that shows how response rates increase dramatically with personalization. As the number of personalized elements increases from one to seven, the click-through rate more than triples, increasing from 4.7% to 14.8%!

Another good reason to add Personalized URLs to your direct mail and email campaigns!

Effect of Personalization on Click-Through Rates