Lyon College uses Personalized URLs to increase applications

Lyon College hoped to receive 655 new applications from their Personalized URL “PURL” campaign.  They wound up with a whopping 1,116 new applications!

Lyon College sent approx 42,000 PURL postcards to prospective students with the chance to win a new iPad. The postcards were followed-up with 800 personalized emails, that also contained a PURL.

When asked what the reason was for their success, they said the offer, creative, relevant messages/images, and the PURLs all combined to create the success.  I would have to imagine that their list was also very solid.

See the full case study here (PDF) 

Personalized URL Postcard from Lyon College

Personalized URL Postcard from Lyon College

Personalized URL Email from Lyon College

Personalized URL Email from Lyon College

Personalized URL Landing Page from Lyon College

Personalized URL Landing Page from Lyon College