Add to Calendar Link for PURLs

Want to give your PURL visitors a way to add an event to their calendar?

Screen Shot 2013-10-16 at 6.45.54 PMI recently had a client ask me if it would be possible to add a “Add to Calendar” link to their Personalized URL (PURL).  I was very intrigued by the question and some of the possibilities.  So I created a quick example campaign that allows the PURL visitor to add an event to their calendar based off the date they selected.

We’re able to accomplish this through using the iCalendar (ics) file format.  Essentially all were doing is customizing this ics file with the PURL visitor’s data, and allowing them to download it.

Below is a video of the example campaign I put together.  You can also see step-by-step directions on how to add a personalized “Add to Calendar” link on your PURL landing page.