I just read an article in USA today about how Sprint sent 470,000 hand-written thank you notes to their customers. I think this is a brilliant way of helping a large corporation like Sprint feel, well, human.
It is very rare that you actually get something that is hand-written in the mail. When you do, it makes an impact. It shows that the sender took enough time out of his day to actually take out a pen (something that people used to use to make marks on paper) and write a note. The recipient, in turn, feels special and appreciated.
Humanization is just as important for small companies. For the past few months I have been sending a handwritten welcome card to new Purlem users. I couldn’t tell you how many times I received a phone call or email back from people I’ve sent these cards to. It shows, or at least, I hope it shows, that we are not a fly by night company. When your company is 100% online like Purlem is, you very rarely meet with prospects or clients. It is extremely important to show then that you are real.
Humanization is a lost art, and when you integrate it into your marketing efforts, it stands out and makes an impact.