One of the most critical elements of a successful Personalized URL (PURL) campaign is the offer. It’s critical that you give your customers/prospects a good reason to respond to your message. Typically the offer is a small gift, or entry to a competition. Whatever it is, it should be attention grabbing and relevant to your audience. You want to make it a no-brainer for the recipient to take action.
But one “offer” that is commonly overlooked is an event. This month’s PODi free case study features an AlphaGraphics campaign that used Personalized URLs to invite people to an event.
AlphaGraphics sent 331 invitations to the anniversary party, received 82 responses (24.8%) and welcomed 56 guests (16.9%) to the party.
They even took it a step further by personalizing the party favors to the guests, depending how they answered the survey questions on the Personalized URL.
After the event AlphaGraphics received several requests from clients to create similar campaigns for their own initiatives
Events are a powerful, and often overlooked, way to generate big responses for your Personalized URL campaign.