The following are some facts on PURL marketing that I have gathered over the last few years.  If you have any other good facts/statics related to PURLs let me know!

According to the DMA, 42% of direct mail respondents PREFER to respond ONLINE.
Direct Marketing Association “2007 Statistical Fact Book” 

According to the 2004 report from PIA/GATF’s Digital Printing Council, the response rates for a customized color direct mail campaign [including PURLs] average 21%! Compare that to traditional direct mail response rates hovering around 1.3%.
Interquest, “Variable data imaging Opportunities with Digital Printing Presses” 

When a group of service providers were asked which tools or priorities would grow in importance in 2009, 87% indicated Digital/Online Integration.
Winterberry Group, A Channel in Transformation:Vertical Market Trends in Direct Mail 2009 

81% of marketing executives agree that target direct marketing campaigns outperform mass–market campaigns.
Patricia Source “Data-Driven Print” 2006 

Only 3% of marketing executives had not produced a single personalized campaign in the previous year.
Patricia Source “Data-Driven Print” 2006 

Well executed multi-channel marketing campaigns generate a sales lift of 7-34% versus traditional marketing approaches
Internet Advertising Bureau 

We each get about 40 pounds of direct mail each year? 50% of which we discard, totaling over 4 million tons of paper wasted annually.13
EPA Questions About Your Community: How to Stop Getting Unsolicited Direct Mail 

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