Do you provide your email marketing recipients with a link to visit your website? Chances are you do. Chances are also that you are using a Standard URL.

Yoursite.com is an example of a Standard URL format.

But what would happen if you added your recipients name to that URL? Something like JoeSmith.yoursite.com or SallyAnderson.yoursite.com.

Would you be more likely to click on that URL with your name in it? Research shows that most people are, and you can use this little trick to drastically increase your click through rates.

Instead of simply providing your email recipients with a Standard URL, give them a Personalized URL. The URL is literally personalized to each recipient of your email marketing campaign. People click because they are naturally curious and surprised you’ve gone to such effort.

Once the recipient clicks on their Personalized URL, they will be taken to a website that is personalized and relevant just to them. When your website is relevant to your visitors, it will increase visitor affinity and engagement, and ultimately your conversion rates.

Simply stated – by integrating Personalized URLs into your email marketing campaign, you will see an increase in both click through rates and conversion rates.

Purlem makes creating Personalized URLs extremely simple. And since you can try Purlem for free, you have absolutely nothing to loose.

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