Roto Rooter Case Study

Objective:
To acquire at least one new heating and plumbing company in seven of Roto Rooter’s core markets.

Results:
This was our most successful company acquisition campaign to date. We mailed 800 heating and plumbing companies with sales over $1MM. Overall 30 companies responded (3.75% response rate) — half of these responses came from the personalized URL. We successfully acquired 4 businesses from this campaign.

Roto-Rooter Direct Mail Letter with Personalized URL (PURL)

Roto Rooter PURL Direct Mail Letter

Roto Rooter Personal URL (PURL) Landing Page

Roto Rooter PURL Landing Page

Case Study provided by PLG Consulting.