First Rate Mortgage Inc (http://www.firstratemortgagecorp.com) recently used Purlem to send out a PURL Campaign to 20,000 recipients. The list of FHA Loan prospects was gathered through Targeted Credit data leads.
The Postcard, seen below, was sent to the prospects. The strictly text-based card is an interesting approach. As Kevin Wade at First Rate Mortgage points out, it looks like a voter registration card and it pulls in some good response rates for them. (Not to mention lower printing costs!)
The PURL Landing Page is actually a series of pages made up of a few questions each. Made to gradually lead the prospect deeper and deeper into the site. Everybody that responds to the PURL is given a deal based on selected criteria.
First Rate Mortgage has been sending postcards to prospects for years. But now, for the first time using PURLs, they experienced an additional 1% in their response rate. A significant increase considering the number of postcards that are sent out.
Congratulations First Rate Mortgage Inc on a successful PURL campaign!