PURL Case Study – First Rate Mortgage Inc.

First Rate Mortgage Inc (http://www.firstratemortgagecorp.com) recently used Purlem to send out a PURL Campaign to 20,000 recipients. The list of FHA Loan prospects was gathered through Targeted Credit data leads.

The Postcard, seen below, was sent to the prospects.  The strictly text-based card is an interesting approach.  As Kevin Wade at First Rate Mortgage points out, it looks like a voter registration card and it pulls in some good response rates for them. (Not to mention lower printing costs!)

The PURL Landing Page is actually a series of pages made up of a few questions each.  Made to gradually lead the prospect deeper and deeper into the site. Everybody that responds to the PURL is given a deal based on selected criteria.

First Rate Mortgage has been sending postcards to prospects for years.  But now, for the first time using PURLs, they experienced an additional 1% in their response rate.  A significant increase considering the number of postcards that are sent out.

Congratulations First Rate Mortgage Inc on a successful PURL campaign!

Personalized URL Postcard

First Rate Mortgage Personalized URL Postcard

First Rate Mortgage PURL Personalized URL Landing Page

First Rate Mortgage PURL Personalized URL Landing Page

PURL Personalized URL Landing Page Results Chart

First Rate Mortgage Purlem Results Page