Personalized URL – PURL – Case Study Collection

Below is a collection of Personalized URL Case studies I have found through various sources on the internet over the past year.  Great for sparking new, creative ideas for your PURL campaigns.

Finland Fitness Club – See how a Fitness Club in Finland used Purlem to get a 22.3% response rate.

Variable Thinking’s PURL Cast Study Collection – 11 Different case studies from Variable Printing projects.

University of Alabama PURL Case Study (PDF) – A look at how the University of Alabama used Personalized URLs to increase Football season ticket renewals.

Gor-Tex – A case study of how Gor-Tex used PURLs to generate a 16% increase in sales.

VMI Foundation (PDF) – See how the VMI Foundation used PURLs along with both email and direct mail to increase the effectiveness of their fundraising campaigns.

Mindfire Case Studies (PDF) – The Response Rates of Personalized Cross-Media Marketing Campaigns

CEA Marketing Case Study (PDF) – A look at how the Golf Course waterfront resort used PURLs with both their direct mail and email campaings.

W.L. Gore PURL Case Study – More of a story on how W.L. Gore & Associates integrated PURLs into their marketing campaigns.

Rosemont College (PDF) – See how Rosemont College used Personalized URLs in a campaign to Alumni.

PODI Best Practices in Digital Print (PDF) – See how two companies successfully used PURLs with their Postcard campaigns.

Florida Country Club – A look at how a Private Country Club in Florida used Purlem to generate interests for prospective members.