A Personal URL (PURL), is a unique and personalized Web address created especially for each recipient of your direct mail or email marketing campaign.
Some reasons to user PURLs…
– Increase response rates.
– Track ALL responses from your promotional pieces.
– Customize web pages for every one of your prospects.
– Measure the effectiveness of individual campaigns.
– Know who your most valuable prospects are.
– Quantify results previously immeasurable.
– Maximize subsequent campaigns.
– Convert responders’ preferences into revenue.