This week, the University of Southern California Annenberg School’s Center for the Digital Future issued their 2009 report about Internet use (PDF Link).

This isn’t ground breaking news. Everybody knows that the Internet is becoming more and more accessible everyday. But it is a friendly reminder to exam our print businesses. Are you focusing on benefiting from these trends? Or are you ignoring them, betting that the print industry will return to the way it was in 2005?

The percentage of Americans who use the Internet has reached 80%

  • 40% of those age 66+ go online, an increase from 29% in 2000
  • The time Internet users spend online has grown in each year of the studies, and is now 17+ hours per week
  • Light users spend an average of 2.8 hours per week online
  • Heavy users who average 42 hours a week online
  • 24% of American households have at least three computers
  • The percentage of households with no computers continues to decline; only 15% do not have a computer
  • Broadband is by far the dominant form of online service at home, nearly 80% of Internet users, more than double the level of five years ago, and eight times the percentage in 2000
  • Access to the Internet by phone modem has dropped to 16%
  • Two-thirds of home Internet users keep their broadband connection turned on most of the time while they are at home; only 20% percent do not